It was designed thinking about the combination of an iPod and a smartphone. Apple is also one of the pioneering brands that introduced smartphones with a multiple touch feature. ![]() It's no secret that almost everyone uses an iPhone today. Mac is still very popular today with various models like iMac, Mac Pro, MacBook Air, MacBook Pro, and MacBook. Mac was the first personal computer introduced to the public with a mouse and a graphical user platform and interface. This product was introduced by Steve Jobs in 1984 and is one of the pioneering products of Apple. The following are Apple's main product line and a few explanations of strategy for each product: However, Apple continuously expands its product mix, making it possible to add non-IT-related services in its 4Ps. ![]() It includes services and goods which are categorized as or involve technology. Apple's product marketing mix deals with the outputs of the firm.
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